Check your goals – part 1
The quickest way to shortcut both a strategy and a goal is to specialize: Your company and your product or service are the same. Identify one core goal and go for it. Of course, this approach won’t work for diversified companies, although it should apply within each division.
Articulate your goals as clearly as possible. For example, the manufacturer who wants to develop three new product lines is more likely to do it than the manufacturer who simply wants to “grow.” The more specific a company can be in setting its goals, researchers have found, the more likely it is it will reach that goal.
Tags: business philosophy, competition, manufacturers, strategy